Top SEO Checklist ::: Google ::: John Mueller – Sam Marsden <\/p>\n\n\n\n

search engine optimization ( SEO )<\/p>\n\n\n\n

Mobile-First<\/strong><\/p>\n\n\n\n

1. Sites Still Waiting to Be Switched over to Mobile-First Indexing Aren\u2019t Necessarily Not Ready<\/li>
2. After a Site Has Been Switched to Mobile-First Indexing, Content Parity Won\u2019t Be an Issue Because the Desktop Version Won\u2019t Be Used for Indexing<\/li>
3. Make Sure Mobile Versions Aren\u2019t Oversimplified & Include Relevant Content That Helps Google Understand the Page<\/li><\/ol>\n\n\n\n

   Content<\/strong><\/p>\n\n\n\n

   1. There Are No Differences in How Content in the HTML Is Treated Dependent on Whether It Is Visible or Not by Default<\/li>
   2. Use Rel=Canonical over Noindex for Duplicated Content<\/li>
   3. Google Can Index Duplicate Pages But Only Shows the Most Relevant One<\/li><\/ol>\n\n\n\n

      Crawling<\/strong><\/p>\n\n\n\n

      1. Ensure That Scripts in the Page Header Don\u2019t Close It Prematurely<\/li>
      2. Googlebot Doesn\u2019t Use Cookies When It Returns to Crawl a Site<\/li>
      3. Crawl Budget Is Only an Issue for Large Sites<\/li><\/ol>\n\n\n\n

         Indexing<\/strong><\/p>\n\n\n\n

         1. Serving a 410 Response Can Remove Pages from Google\u2019s Index Quicker Than a 404<\/li>
         2. Linked Pages Blocked by Robots.txt Can Still be Indexed<\/li>
         3. Indexing Can Be Delayed If Canonical Tag Points to Redirect Instead of the Preferred Version<\/li><\/ol>\n\n\n\n

            JavaScript<\/strong><\/p>\n\n\n\n

            1. Serving Critical JavaScript in the Head Can Block Rendering<\/li>
            2. Show Fully Rendered Pages to Googlebot Using Dynamic Rendering<\/li>
            3. There Will Be a Delay Between Initial Indexing & Rendering for the Foreseeable Future<\/li><\/ol>\n\n\n\n

               Linking<\/strong><\/p>\n\n\n\n

               1. PageRank Is Still Passed for Links That Aren\u2019t Visible by Default<\/li>
               2. Bad Internal Linking on Mobile Can Affect How Pages Are Indexed & Ranked<\/li>
               3. Google Ignores Links Both Manually & Algorithmically<\/li><\/ol>\n\n\n\n

                  <\/figure>\n\n\n\n

                  Internationalization<\/strong><\/p>\n\n\n\n

                  1. Multiple Options Available to Serve Different Country Versions of Product Pages<\/li>
                  2. Ensure Each Country Version of a Page Has a Clear Canonical & Hreflang Is Implemented Between Equivalent Canonical Versions<\/li>
                  3. Hreflang is a Minor Canonicalization Signal<\/li><\/ol>\n\n\n\n

                     Structured Data<\/strong><\/p>\n\n\n\n

                     1. Structured Data Is Only Used by Google If a Site Is Considered High Quality & Trustworthy<\/li>
                     2. Date Published & Modified Structured Data Recommended for Articles<\/li>
                     3. Make Sure Ratings Markup Reflects Actual User Feedback & the Primary Page Topic<\/li><\/ol>\n\n\n\n

                        Site Architecture<\/strong><\/p>\n\n\n\n

                        1. Page Importance Is Determined More by Click Depth Than URL Structure<\/li>
                        2. Using Subdirectories over Subdomains Is Recommended Unless Pages Are Markedly Different from Rest of Site<\/li>
                        3. New Content Should Be Linked High up in the Site Architecture<\/li><\/ol>\n\n\n\n

                           Speed<\/strong><\/p>\n\n\n\n

                           1. Google Uses User Experience Metrics to Determine Page Speed<\/li>
                           2. Google Uses a Scale to Assess Page Speed<\/li>
                           3. Improve Page Speed by Loading Scripts After Rendering
                              \nLoad time can be improved by embedding scripts so that they load after the page has rendered.<\/li><\/ol>\n\n\n\n

                              Relevance & Quality<\/strong><\/p>\n\n\n\n

                              1. Focus on Improving the Relevance of Sites That Suffered After August 1 Update<\/li>
                              2. Consider Noindexing Low-Quality, User-Generated Content<\/li>
                              3. Google Only Takes Indexed Pages Into Consideration When Assessing Site Quality<\/li>
                              4. Lazy-Loading Images Should Use the Noscript Tag or Markup<\/li>
                              5. Don\u2019t Forget to Redirect Old Image URLs When Migrating to a New CDN<\/li>
                              6. Image Tags Need to Have an \u2018A\u2019 Tag & \u2018Href\u2019 Element to Be Seen as Links<\/li><\/ol>\n\n\n\n

                                 https:\/\/www.searchenginejournal.com\/top-seo-insights-google-john-mueller\/278829\/<\/a><\/p>\n\n\n\n

                                 <\/figure>\n","protected":false},"excerpt":{"rendered":"

                                 Top SEO Checklist ::: Google ::: John Mueller – Sam Marsden search engine optimization ( SEO ) Mobile-First Sites Still Waiting to Be Switched over to Mobile-First Indexing Aren\u2019t Necessarily Not Ready After a Site Has Been Switched to Mobile-First Indexing, Content Parity Won\u2019t Be an Issue Because the Desktop Version Won\u2019t Be Used for […]<\/p>\n","protected":false},"author":1,"featured_media":582,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,29],"tags":[],"class_list":["post-580","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pageone","category-seo","czr-hentry"],"_links":{"self":[{"href":"https:\/\/hozour.com\/se\/wp-json\/wp\/v2\/posts\/580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hozour.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hozour.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hozour.com\/se\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hozour.com\/se\/wp-json\/wp\/v2\/comments?post=580"}],"version-history":[{"count":0,"href":"https:\/\/hozour.com\/se\/wp-json\/wp\/v2\/posts\/580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hozour.com\/se\/wp-json\/wp\/v2\/media\/582"}],"wp:attachment":[{"href":"https:\/\/hozour.com\/se\/wp-json\/wp\/v2\/media?parent=580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hozour.com\/se\/wp-json\/wp\/v2\/categories?post=580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hozour.com\/se\/wp-json\/wp\/v2\/tags?post=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}